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Estudio Comparado De Las Estimaciones De Dos Versiones Del Modelo De Aceptación De La Tecnología (Tam) Mediante Los Programas Amos Y Pls /

Author

Listed:
  • López Bonilla, L.M.

    () (Universidad de Sevilla (España))

  • López Bonilla, J.M

    () (Universidad de Sevilla (España))

Abstract

En el presente trabajo se realiza una comparación entre dos versiones del modelo de aceptación de la tecnología, generalmente conocido por sus siglas TAM, mediante la utilización de dos familias de procedimientos de estimación diferentes dentro de la metodología de las ecuaciones estructurales: las estructuras de covarianzas y el análisis de los mínimos cuadrados parciales. En representación de estos métodos hemos elegido los programas informáticos AMOS y PLS, respectivamente. Los resultados obtenidos señalan sustanciales diferencias entre ambos procedimientos, tanto en los análisis de los modelos de medida como en el de los modelos estructurales. / In this paper we carry out a comparison among two versions of the model of acceptance of the technology, generally known by its acronyms TAM, by means of the utilization of two different estimation procedures families inside the methodology of the structural equations: the structures of covarianzas and the analysis of the partial least square. In representation of these methods we have elected the data processing programs AMOS and PLS, respectively. The results obtained indicate substantial differences among both procedures, so much in the analyses of the models of measure as in that of the structural models.

Suggested Citation

  • López Bonilla, L.M. & López Bonilla, J.M, 2006. "Estudio Comparado De Las Estimaciones De Dos Versiones Del Modelo De Aceptación De La Tecnología (Tam) Mediante Los Programas Amos Y Pls /," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 12(3), pages 95-110.
  • Handle: RePEc:idi:jiedee:v:12:y:2006:i:3:p:95-110
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