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La Importancia De La Reputación Empresarial En La Obtención De Ventajas Competitivas Sostenibles /


  • Martín de Castro, G.

    () (Universidad Complutense de Madrid (España))

  • Navas López, J.E.

    () (Universidad Complutense de Madrid (España))


La creciente atención de la reputación empresarial por parte del mundo profesional y académico denota la importancia de la misma en la consecución de ventajas competitivas duraderas, y por consiguiente, en la creación de valor. En el presente artículo trataremos de argumentar el carácter estratégico de la misma a partir de la denominada Teoría de Recursos y Capacidades. / The increasing attention of the corporate reputation on the part of the professional and academic world denotes its importance in obtaining sustained competitive advantages, and consequently, in the creation of value. In the present article we will try to argue the strategic character of the corporate reputation from the Resource-Based View.

Suggested Citation

  • Martín de Castro, G. & Navas López, J.E., 2006. "La Importancia De La Reputación Empresarial En La Obtención De Ventajas Competitivas Sostenibles /," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 12(3), pages 29-39.
  • Handle: RePEc:idi:jiedee:v:12:y:2006:i:3:p:29-39

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