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Influencia Del Uso De Las Tecnologías De Internet En El Capital Estructural /


  • Cegarra Navarro, J.G.

    () (Universidad Politécnica de Cartagena (España))

  • Alonso Martínez, J.

    () (Universidad Politécnica de Cartagena (España))

  • Monreal Garres, A. F

    () (Universidad Politécnica de Cartagena (España))


Desde la irrupción de Internet, las empresas han emprendido una carrera para posicionarse en el negocio electrónico. Sin embargo, esta inversión se está realizando sin tener una realimentación clara de la rentabilidad que el uso de estas tecnologías les reporta. Este trabajo analiza en que medida el comportamiento de la empresa en Internet se asocia al capital estructural. Para ello, han sido aplicadas técnicas de regresión jerárquica sobre una muestra de 164 empresas del sector de las Telecomunicaciones. Los resultados muestran que la mera presencia en Internet no aporta necesariamente un valor a la empresa, en contraposición a empresas que realmente hacen transacciones en Internet, además se observa que el tamaño se asocia positivamente al capital estructural. / From the irruption of Internet, companies have undertaken a career for obtaining a position in the electronic business. However, this investment is being accomplishing without having a clear feedback of the profitability that the use of these technologies reports. This work analyzes in which measured the behavior of the company in Internet is associated to the structural capital. In doing so, we have applied hierarchic regression on a sample of 164 companies of the Telecommunications industry. Our results show that the mere presence in Internet does not provide necessarily a value to the company, in contraposition to companies that actually make transactions in Internet, furthermore, it is observed that the size is associated positively to the structural capital.

Suggested Citation

  • Cegarra Navarro, J.G. & Alonso Martínez, J. & Monreal Garres, A. F, 2006. "Influencia Del Uso De Las Tecnologías De Internet En El Capital Estructural /," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 12(3), pages 217-228.
  • Handle: RePEc:idi:jiedee:v:12:y:2006:i:3:p:217-228

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