IDEAS home Printed from https://ideas.repec.org/a/idi/jiedee/v12y2006i3p217-228.html
   My bibliography  Save this article

Influencia Del Uso De Las Tecnologías De Internet En El Capital Estructural /

Author

Listed:
  • Cegarra Navarro, J.G.

    () (Universidad Politécnica de Cartagena (España))

  • Alonso Martínez, J.

    () (Universidad Politécnica de Cartagena (España))

  • Monreal Garres, A. F

    () (Universidad Politécnica de Cartagena (España))

Abstract

Desde la irrupción de Internet, las empresas han emprendido una carrera para posicionarse en el negocio electrónico. Sin embargo, esta inversión se está realizando sin tener una realimentación clara de la rentabilidad que el uso de estas tecnologías les reporta. Este trabajo analiza en que medida el comportamiento de la empresa en Internet se asocia al capital estructural. Para ello, han sido aplicadas técnicas de regresión jerárquica sobre una muestra de 164 empresas del sector de las Telecomunicaciones. Los resultados muestran que la mera presencia en Internet no aporta necesariamente un valor a la empresa, en contraposición a empresas que realmente hacen transacciones en Internet, además se observa que el tamaño se asocia positivamente al capital estructural. / From the irruption of Internet, companies have undertaken a career for obtaining a position in the electronic business. However, this investment is being accomplishing without having a clear feedback of the profitability that the use of these technologies reports. This work analyzes in which measured the behavior of the company in Internet is associated to the structural capital. In doing so, we have applied hierarchic regression on a sample of 164 companies of the Telecommunications industry. Our results show that the mere presence in Internet does not provide necessarily a value to the company, in contraposition to companies that actually make transactions in Internet, furthermore, it is observed that the size is associated positively to the structural capital.

Suggested Citation

  • Cegarra Navarro, J.G. & Alonso Martínez, J. & Monreal Garres, A. F, 2006. "Influencia Del Uso De Las Tecnologías De Internet En El Capital Estructural /," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 12(3), pages 217-228.
  • Handle: RePEc:idi:jiedee:v:12:y:2006:i:3:p:217-228
    as

    Download full text from publisher

    File URL: http://www.aedem-virtual.com/articulos/iedee/v12/123217.pdf
    File Function: complete text
    Download Restriction: no

    References listed on IDEAS

    as
    1. Ingemar Dierickx & Karel Cool, 1989. "Asset Stock Accumulation and Sustainability of Competitive Advantage," Management Science, INFORMS, pages 1504-1511.
    2. Ingemar Dierickx & Karel Cool, 1989. "Asset Stock Accumulation and the Sustainability of Competitive Advantage: Reply," Management Science, INFORMS, pages 1514-1514.
    Full references (including those not matched with items on IDEAS)

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:idi:jiedee:v:12:y:2006:i:3:p:217-228. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Tony Crespo Franco). General contact details of provider: http://www.aedem-virtual.com/es/journal/iedee .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.