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Los Patrones De Comportamiento Estratégico En El Sector Hotelero Español: Una Validación Del Modelo De Robinson Y Pearce /


  • Garrigós Simón, F.J.

    () (Universidad Jaime I (España))

  • Palacios Marqués, D.

    () (Universidad Jaime I (España))


Nuestro estudio enfatiza en la importancia de atender al modelo establecido por Robinson y Pearce (1988), y valida este en el sector hotelero español, con una muestra de 189 empresas. La validación se realiza a partir del contraste de las propiedades sociométricas exigibles a las escalas en ciencias sociales, utilizando la técnica más sofisticada de los modelos de ecuaciones estructurales. El trabajo constata la validez del esquema planteado. Además, el artículo remarca la relevancia de esta tipología, y señala la estrecha relación existente entre la tipología de Robinson y Pearce (1988), el modelo de Mintzberg (1988), y los resultados obtenidos por Campbell-Hunt (2000) en un reciente meta-análisis. / Our study emphasise and validate, in the hospitality Spanish sector, the model pointed out by Robinson and Pearce (1988) with a sample of 189 hospitality firms. This validation contrasts the socio-metric measures conditions required in social sciences, using the more sophisticated technique of structural equations. The analysis contrast the validity of the model. In addition, the paper underline the relevance of this typology, and illustrate the close relationship between this model, the one formulated by Mintzberg (1988), and the results obtained by Cambell-Hunt (2000) in a recent meta-analysis.

Suggested Citation

  • Garrigós Simón, F.J. & Palacios Marqués, D., 2005. "Los Patrones De Comportamiento Estratégico En El Sector Hotelero Español: Una Validación Del Modelo De Robinson Y Pearce /," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 11(2), pages 99-117.
  • Handle: RePEc:idi:jiedee:v:11:y:2005:i:2:p:99-117

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    References listed on IDEAS

    1. Wood, Van R. & Bhuian, Shahid & Kiecker, Pamela, 2000. "Market Orientation and Organizational Performance in Not-for-Profit Hospitals," Journal of Business Research, Elsevier, vol. 48(3), pages 213-226, June.
    2. Tse, Alan C. B. & Sin, Leo Y. M. & Yau, Oliver H. M. & Lee, Jenny S. Y. & Chow, Raymond, 2003. "Market orientation and business performance in a Chinese business environment," Journal of Business Research, Elsevier, vol. 56(3), pages 227-239, March.
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