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Reputación Corporativay Creación De Valor. Marco Teórico De Una Relación Circular /

  • De Quevedo Puente, E.

    (Universidad de Burgos (España))

  • De la Fuente Sabaté, J.M.

    (Universidad de Burgos (España))

  • Delgado García, J.B.

    (Universidad de Burgos (España))

Registered author(s):

    El objetivo de la presente investigación es explicar el proceso de formación de la reputación corporativa y, justificar, no sólo la contribución de este activo a la creación de valor, sino además la relación inversa, la repercusión que el valor de la empresa y su reparto tienen sobre el activo estudiado. Efectivamente, esta doble hipótesis subyacente en esta relación circular genera una espiral ascendente de reputación corporativa-creación de valor. La exposición de este modelo teórico nos permite un profundo acercamiento a la dinámica que se produce dentro de la miscelánea contractual. / The aim of this paper is to explain how corporate reputation is formed and to justify, not only the contribution of this asset to value creation, but also the inverse relation, the repercussion that the value of the firm and its distribution has on the asset we are studying. This double hypothesis which underlies this circular relation generates an upward spiral of reputation-value creation. The explanation of this theoretical model gives us a much better understanding of the dynamics that occur within the contractual miscellany.

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    Article provided by Academia Europea de Dirección y Economía de la Empresa (AEDEM) in its journal Investigaciones Europeas de Dirección y Economía de la Empresa.

    Volume (Year): 11 (2005)
    Issue (Month): 2 ()
    Pages: 81-97

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    Handle: RePEc:idi:jiedee:v:11:y:2005:i:2:p:81-97
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