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Modelos De Estimación De Ingresos En Empresas De Internet /

Author

Listed:
  • Alonso Conde, A.B.

    (Universidad Rey Juan Carlos I (España))

  • Rojo Suárez, J.

    (Universidad Rey Juan Carlos I (España))

Abstract

El objetivo de este trabajo es establecer una metodología de estimación de ingresos para empresas del sector de Internet, con el propósito de llevar a cabo posteriormente una valoración de las mismas. En este trabajo se aplica el modelo al caso de la empresa Amazon.com, por ser una de las empresas más representativas de este sector. El método propuesto está basado en un modelo de regresión lineal de los ingresos tomando como variable explicativa los visitantes únicos de la empresa. Para realizar el pronóstico de los visitantes únicos se utilizará la metodología Box-Jenkins para el análisis de series temporales (ARIMA). / The aim of this paper is to establish a methodology to forecast revenues for Internet companies, and then it can be used to value them. The proposed method is based on a linear regression of incomes taken as an exogenous variable of the unique visitors of the firm. on the other hand, we use Box-Jenkins methodology for temporal series (ARIMA) to forecast unique visitors.

Suggested Citation

  • Alonso Conde, A.B. & Rojo Suárez, J., 2005. "Modelos De Estimación De Ingresos En Empresas De Internet /," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 11(2), pages 27-43.
  • Handle: RePEc:idi:jiedee:v:11:y:2005:i:2:p:27-43
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