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La Toma De Decisiones De La Empresa En Red Bajo Un Enfoque Sistémico Difuso /


  • Lozano Gutiérrez, M.C.

    (Universidad de Murcia (España))

  • Fuentes Martín, F.

    (Universidad de Murcia (España))


En el presente estudio experimental se analiza cómo un tratamiento difuso-sistémico de los datos facilita el modelado e implementación de mecanismos de toma de decisiones en sistemas complejos afectados por un elevado número de variables, algunas de ellas con un comportamiento no claramente definido, situación que se adapta perfectamente al perfil de la empresa en red dadas las peculiaridades de su entorno extremadamente competitivo con frecuentes contradicciones entre la predicción de una demanda más bien constante y unos pedidos que fluctúan de manera imprevisible sin pautas repetitivas, lo que impide al decisor el poder hacer uso de la experiencia, e invalida la efectividad de la intuición en su toma de decisiones. / Presently experimental study is analyzed how a diffuse-systemic treatment of the data facilitates the modeling and implementation of mechanisms of taking of decisions in complex systems affected by a high number of variables. Some of them have a behavior not clearly defined, situation that adapts perfectly to the profile of the company in net in view of the peculiarities of its extremely competitive environment with frequent contradictions among the prediction of a demand rather constant and some orders that they fluctuate in an unforeseeable way without repetitive rules. This impedes to the decisor the power to make use of the experience, and it invalidates the effectiveness of the intuition in his taking of decisions.

Suggested Citation

  • Lozano Gutiérrez, M.C. & Fuentes Martín, F., 2005. "La Toma De Decisiones De La Empresa En Red Bajo Un Enfoque Sistémico Difuso /," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 11(2), pages 119-142.
  • Handle: RePEc:idi:jiedee:v:11:y:2005:i:2:p:119-142

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    References listed on IDEAS

    1. Wood, Van R. & Bhuian, Shahid & Kiecker, Pamela, 2000. "Market Orientation and Organizational Performance in Not-for-Profit Hospitals," Journal of Business Research, Elsevier, vol. 48(3), pages 213-226, June.
    2. Tse, Alan C. B. & Sin, Leo Y. M. & Yau, Oliver H. M. & Lee, Jenny S. Y. & Chow, Raymond, 2003. "Market orientation and business performance in a Chinese business environment," Journal of Business Research, Elsevier, vol. 56(3), pages 227-239, March.
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