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La Diversificación A Través De Acuerdos De Cooperación /


  • Montoro Sánchez, M.A.
  • Ortiz de Urbina Criado, M.


Una de las razones más frecuentes para el mayor uso por parte de las empresas de alianzas estratégicas y acuerdos de cooperación es la implantación de estrategias de crecimiento para el desarrollo de nuevos productos y nuevos mercados, es decir, estrategias de diversificación. Dada la escasez de literatura que conjugue simultáneamente estos dos tipos de decisiones sobre estrategia y método empleado, el objetivo de este trabajo es presentar los fundamentos teóricos de lo que hemos denominado “diversificación por cooperación”. Así, tras una revisión y justificación tanto de la diversificación y de los métodos de crecimiento, como de su relación, se propone un marco teórico integrador que permite identificar cuáles son los factores determinantes de la elección de la cooperación como método para desarrollar la diversificación, agrupados en dos categorías: factores de contexto y factores de empresa. / One of the most frequent reasons of the higher use of strategic alliances and cooperative agreements is implementing growth strategies that are looking for development of new products and markets, that means, diversification strategies. Now then, in spite of great theoretic and empirical development that we can find in the literature about diversification and alliances, there is no much evidence which considers both together, that is, diversification through cooperation agreements, although it is an interesting matter of research. For this reason, the goal of this paper is to present a theoretic approach on basis that we have called “diversification by cooperation”. So, after reviewing and justifying both diversification and growth methods and their relationships, we put forward a theoretical framework that allow us to identify which are the most important factors to choice strategic alliances as the suitable way to implement the diversification strategy, clusted in two sets: context factors and business factors.

Suggested Citation

  • Montoro Sánchez, M.A. & Ortiz de Urbina Criado, M., 2005. "La Diversificación A Través De Acuerdos De Cooperación /," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 11(1), pages 95-117.
  • Handle: RePEc:idi:jiedee:v:11:y:2005:i:1:p:95-117

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    References listed on IDEAS

    1. Wood, Van R. & Bhuian, Shahid & Kiecker, Pamela, 2000. "Market Orientation and Organizational Performance in Not-for-Profit Hospitals," Journal of Business Research, Elsevier, vol. 48(3), pages 213-226, June.
    2. Tse, Alan C. B. & Sin, Leo Y. M. & Yau, Oliver H. M. & Lee, Jenny S. Y. & Chow, Raymond, 2003. "Market orientation and business performance in a Chinese business environment," Journal of Business Research, Elsevier, vol. 56(3), pages 227-239, March.
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