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Análisis De Las Preferencias Del Turista Hacia Un Destino Turístico Maduro /

Author

Listed:
  • Ramos Domínguez, A.
  • Ramos Domínguez, C.
  • Ramos Dominguez, R.Mª

Abstract

El objetivo de este artículo es analizar la estructura de preferencias de los turistas hacia destinos turísticos maduros, haciendo especial hincapié en los factores que determinan dicho comportamiento. Se hace uso de la técnica estadística multivariante conocida bajo el nombre de Análisis Conjunto. Para llevar a cabo el estudio empírico del trabajo se utilizó la información procedente de una encuesta realizada a 797 turistas visitantes del Puerto de la Cruz (Tenerife), destino caracterizado por encontrarse en la etapa de madurez dentro de su ciclo de vida. La utilidad de este trabajo se centra en la gestión y administración de este tipo de destinos en general, y la definición del nuevo producto turístico para el destino o el relanzamiento del existente. / The objective of this paper is to analyze the structure of preferences of the tourists to mature tourism destinations, doing special emphasis in factors which determining that behavior. Making use the multivariate technical statistical known as Conjoint Analysis. To carry out the empirical study it was utilized the information from a survey carried out on 797 tourists visiting Puerto de la Cruz (Tenerife), destination characterized by being in the phase of maturity in its cycle of life. The utility of this work to management and administration of this type destinations in general, and the definition of the new tourist product for destination or relaunching ofthe existing one.

Suggested Citation

  • Ramos Domínguez, A. & Ramos Domínguez, C. & Ramos Dominguez, R.Mª, 2004. "Análisis De Las Preferencias Del Turista Hacia Un Destino Turístico Maduro /," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 10(2), pages 131-139.
  • Handle: RePEc:idi:jiedee:v:10:y:2004:i:2:p:131-139
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