IDEAS home Printed from
   My bibliography  Save this article

An Analytical Study of Readers’ Perception and Satisfaction Towards the Leading Newspapers of Nagpur Region


  • Rashmi Gupta
  • H V Gokhale


This study of the Indian newspaper industry attempts to identify the current satisfaction and perception of the customers with special reference to Nagpur region. The study aims to measure the satisfaction of customers towards the leading newspapers of Nagpur, namely, The Hitavada, Lokmat, Navbharat and Dainik Bhaskar. The sampling technique used is simple random sampling. A comprehensive and structured questionnaire was used to collect the data. The survey brought to light several interesting facts. Among the four newspapers, The Hitavada and Lokmat enjoy high readership as per the survey. This is so because the customers showed high satisfaction level towards these newspapers’ state coverage, supplements and sports coverage.

Suggested Citation

  • Rashmi Gupta & H V Gokhale, 2012. "An Analytical Study of Readers’ Perception and Satisfaction Towards the Leading Newspapers of Nagpur Region," The IUP Journal of Management Research, IUP Publications, vol. 0(3), pages 7-22, July.
  • Handle: RePEc:icf:icfjmr:v:xi:y:2012:i:3:p:7-22

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:icf:icfjmr:v:xi:y:2012:i:3:p:7-22. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: G R K Murty (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.