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The US Hispanic Consumers’ Perception Towards Buying Country of Origin Labeled Ethnic Produce


  • Ramu Govindasamy
  • Venkata Puduri
  • James E Simon


Hispanic population is the fastest growing minority group in the US. The growing Hispanic immigrant population also brings a niche demand for familiar foods from their homeland. This community is diverse, coming from many different countries and regions, each with their unique foods, spices and flavors. The rapid expansion of Hispanic ethnic population presents significant opportunities for country of origin produce. The paper attempts to document the socioeconomic characteristics of Hispanic ethnic consumers and their preferences for Country of Origin Labeled (COOL) produce.

Suggested Citation

  • Ramu Govindasamy & Venkata Puduri & James E Simon, 2012. "The US Hispanic Consumers’ Perception Towards Buying Country of Origin Labeled Ethnic Produce," The IUP Journal of Management Research, IUP Publications, vol. 0(2), pages 50-64, April.
  • Handle: RePEc:icf:icfjmr:v:xi:y:2012:i:2:p:50-64

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