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Spread of E-Banking in Malaysia: A Consumer Perspective

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  • Wai-Ching Poon
  • Booi-Chen Tan

Abstract

This paper examines the factors affecting the growth of e-banking in Malaysia from the consumers’ perspective. A Likert scale questionnaire survey is applied. The results show that there are seven factors influencing the growth of e-banking—convenience of usage (including Internet accessibility and ease of use), cost of services, trust in bank (bank’s credibility), security concerns, awareness, reluctance of customers and government supports. The results indicate that all the factors are significant with respect to the consumers’ willingness in using e-banking services. The limitations of this study are discussed and suggestions for future research are also put forward.

Suggested Citation

  • Wai-Ching Poon & Booi-Chen Tan, 2008. "Spread of E-Banking in Malaysia: A Consumer Perspective," The IUP Journal of Bank Management, IUP Publications, vol. 0(4), pages 71-85, November.
    • Handle: RePEc:icf:icfjbm:v:7:y:2008:i:4:p:71-85
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