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Marketing of Factoring Serviceswith Special Reference to SBI Factors and Commercial Services Ltd. Mumbai, India

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  • Dr. Teki Surayya

Abstract

Extending credit elevates sales of business corporations. Factoring enables corporations to convert inactive assets into cash. SBI factors offer 70 to 80% cash on approved debt. It currently charges 18% and has 15.33% compound growth rate. Co-relation between turnover and number of SSI clients is + 0.72. Projected turnover for 2002-03 is around Rs. 700 crores. The product line is limited and should be extended fully. Companys major target market, SSI, which is falling, should be heeded. The percentage of awareness in the relevant market is only 24%.

Suggested Citation

  • Dr. Teki Surayya, 2004. "Marketing of Factoring Serviceswith Special Reference to SBI Factors and Commercial Services Ltd. Mumbai, India," The IUP Journal of Bank Management, IUP Publications, vol. 0(3), pages 42-57, August.
    • Handle: RePEc:icf:icfjbm:v:03:y:2004:i:3:p:42-57
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