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Consumer Preferences in the United States for Integrated Pest Management Produce: An Econometric Analysis


  • Ramu Govindasamy
  • Venkata S Puduri


Food safety is one of the top issues for consumers, especially with regard to pesticide usage. The Integrated Pest Management (IPM) has been receiving immense response from the consumers and producers due to its cost effectiveness and reduced risk from pesticide usage. It is expected to take a significant place and influence the agricultural reforms and environmental policy issues in the future. The paper documents the determinants of consumer demand for IPM produce. Determinants such as demographic variables and behavioral variables are used in a logit framework to examine the preference for IPM produce.A survey was conducted during 2004 at Rutgers University to collect data on the preference of New Jersey Residents for IPM produce. The results indicate, about 32% of the respondents would like to buy IPM produce. In general, small households of four or less are more willing to buy IPM produce than the larger households. This study identifies segments of population who are aware of the IPM produce and who are willing to buy IPM products.

Suggested Citation

  • Ramu Govindasamy & Venkata S Puduri, 2008. "Consumer Preferences in the United States for Integrated Pest Management Produce: An Econometric Analysis," The IUP Journal of Agricultural Economics, IUP Publications, vol. 0(3), pages 7-16, July.
  • Handle: RePEc:icf:icfjag:v:05:y:2008:i:3:p:7-16

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