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Impediments To Marketing African Natural Products From Ghana: The Wholesaler/Retailer Perspectives


  • R Govindasamy
  • B Onyango
  • V Puduri
  • J E Simon
  • R H Juliani
  • J Asante-Dartey
  • H Arthur
  • B Diawuo
  • D Acquaye


The study finds strong correlations between natural products business performance and the impeding factors. The impediments include access to finance and markets; and lack of herbal market information, especially relating to external markets. Additionally, there is a marked deficiency in the processing capacity. To add to the problem, most, if not all, business operators of natural products lack technical training related to product handling. However, there is a big potential for success—the top ten traded natural products may be exploited initially, both domestically and for export market, given the range of perceived use. The constraints identified require concerted efforts from all stakeholders to recognize the importance of this sub-sector in providing opportunities to successful development.

Suggested Citation

  • R Govindasamy & B Onyango & V Puduri & J E Simon & R H Juliani & J Asante-Dartey & H Arthur & B Diawuo & D Acquaye, 2007. "Impediments To Marketing African Natural Products From Ghana: The Wholesaler/Retailer Perspectives," The IUP Journal of Agricultural Economics, IUP Publications, vol. 0(1), pages 24-35, January.
  • Handle: RePEc:icf:icfjag:v:04:y:2007:i:1:p:24-35

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