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The Attention Economy of Social Media: Networked Publics, the Performance of Self, and Digital Leisure

Author

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  • George LAZAROIU

    (Spiru Haret University, Faculty of Economic Sciences, 46 G Fabricii Str., District 6 Bucharest, Romania)

Abstract

Despite the relevance of the attention economy of social media, only limited research has been conducted on this topic. Using and replicating data from eMarketer, GlobalWebIndex, GSMA Intelligence, Hootsuite, Kepios, and ZenithOptimedia, I performed analyses and made estimates regarding daily hours spent with digital media per adult user, Internet use based on active Internet user data and active use of Internet-powered mobile services, average amount of time per day spent in 2018 using the Internet via any device (in hours and minutes), social media penetration by region (2018 data), how Internet users engage with social media, and average amount of time per day spent using social media via any device (in hours and minutes). The results of a study based on data gathered from 3,400 respondents provide support for my research model. Employing the structural equation modeling and using the probability sampling technique, I collected and inspected data via a self-administrated questionnaire.

Suggested Citation

  • George LAZAROIU, 2019. "The Attention Economy of Social Media: Networked Publics, the Performance of Self, and Digital Leisure," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 5(1), pages 95-101, November.
    • Handle: RePEc:icb:wpaper:v:5:y:2019:i:1:95-101
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    File URL: http://icesba.eu/RePEc/icb/wpaper/ICESBA2019_10Lazaroiu_Social%20Media_P95-101.pdf
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    More about this item

    Keywords

    attention economy; social media; networked publics; digital leisure;
    All these keywords.

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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