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Social Business Models in the Context of Romanian Rural Environment


  • Daniela PASNICU

    () (Spiru Haret University, 13 Ion Ghica Street, Bucharest, Romania and National Scientific Research Institute for Labour and Social)

  • Gabriela TUDOSE

    () (National Scientific Research Institute for Labor and Social Protection (INCSMPS), Bucharest, Romania,)


The labor market in rural areas faces a new challenge, of to increase employment through entrepreneurship development and transfer of labour from subsistence agriculture sectors to non-agricultural competitive sectors under the conditions of the existence of a high percentage of workforce aging, inactive, discouraged from finding a job, with low level of education, training, entrepreneurial culture and income. The paper presents a SWOT analysis of rural workforce market and the framework of regulations regarding the development of social entrepreneurship opportunities as a modern form adapted for solving social problems. It is important to developing another type of business towards to solve social problems facing rural environment, an equitable redistribution of income, reinvest profits to create new jobs and not to accumulate it in order to deepen the economic and social inequalities. Based on a statistical investigation on the main problems faced by entrepreneurs from rural area and internationally good practices are mentioned several orientation directions of social business models in the context of rural area.

Suggested Citation

  • Daniela PASNICU & Gabriela TUDOSE, 2016. "Social Business Models in the Context of Romanian Rural Environment," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 3(1), pages 61-69, October.
  • Handle: RePEc:icb:wpaper:v:3:y:2016:i:1:61-69

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    social business; employment; rural area; vulnerable persons; labor market; social economy.;

    JEL classification:

    • J21 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Labor Force and Employment, Size, and Structure
    • J43 - Labor and Demographic Economics - - Particular Labor Markets - - - Agricultural Labor Markets
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics


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