Improving Entrepreneural Marketing Learning: A Study of Business Graduates, Pakistan
This research aims to investigate the desire of students to be an entrepreneur with respect to the two dimensions of entrepreneurial mindset & satisfaction with entrepreneurial marketing issues i.e. variables using model in department of business administration of university of Sargodha. Investigation was executed on 130 suitable responses. Reliability of scale was tested by means of Cronbach’s Alpha statistic. Correlation investigation was done to study the association among entrepreneurial mindset & satisfaction with entrepreneurial marketing issues (independent variables) and desire to be an entrepreneur. Additionally Regression investigation was done to examine hypothesis. The statistical examination of the study discovered that there is a significant & positive relation among entrepreneurial mindset & desire to be an entrepreneur. Further this research reveals that satisfaction with entrepreneurial marketing issues has greater impact on student’s desire to be an entrepreneur. The study has payed attention on the students of business department. Extra investigation is desired at different department’s level with an increased sample size that will help in increasing its generalizability. This research shows that by giving greater focus on satisfaction with entrepreneurial marketing issues, will ultimately lead to the student’s desire to be an entrepreneur. Training & knowledge of entrepreneurial marketing would make students competent for new startups. This investigation is the pioneer that studies the desire to be an entrepreneur from student’s perspective in Pakistan.
Volume (Year): (2013)
Issue (Month): 1-2 ()
|Contact details of provider:|| Postal: 12 Zmaj Jovina St, 11000 Belgrade, Serbia|
Phone: +381 11 2622 357, 2623 055
Fax: +381 11 2181 471
Web page: http://www.ien.bg.ac.rs
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:ibg:jwejou:y:2013:i:1-2:p:90-114. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zorica Bozic)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.