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Entrepreneurial Education and Latina Business Owner Preferences: Do Gender and Race Matter?


  • Denise E Williams

    (Department of Marketing and Management, College of Business, Butler University)

  • Rowena Ortiz-Walters

    (Management and Entrepreneurship Quinnipiac University, School of Business)

  • Monica C. Gavino

    (Management Department Graham School of Management, Saint Xavier University)


The objective of this study is to contribute to the understanding of the Latina entrepreneur and the role that training plays in their personal knowledge, skills, and attitude development. We propose to assess the types of training selected by Latina entrepreneurs in order to begin to identify potential explanations for entrepreneurial performance. Thus, in this paper, we explore the role that gender and minority ethnicity might play on the nature of entrepreneurial training sought and engaged in by business owners of entrepreneurial ventures. Specifically, we compare Latino business owners to non-Latino entrepreneurs and Latina to Latino male entrepreneurs in order to examine whether or not there is an influence of the race/ethnicity of business owners on their selection of business training category. Further, we explore the impact of gender on the choice of business training category. We differentiate training preference as affective (relational) and cognitive (operational). Our findings suggest that there are may be ethnic and gender differences in the type of training preference.

Suggested Citation

  • Denise E Williams & Rowena Ortiz-Walters & Monica C. Gavino, 2012. "Entrepreneurial Education and Latina Business Owner Preferences: Do Gender and Race Matter?," Journal of Women's Entrepreneurship and Education, Institute of Economic Sciences, issue 1-2, pages 74-98.
  • Handle: RePEc:ibg:jwejou:y:2012:i:1-2:p:74-98

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    Entrepreneurship; gender; Latino entrepreneurs; minority entrepreneurs; ethnic entrepreneurs; entrepreneurial training;

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • J82 - Labor and Demographic Economics - - Labor Standards - - - Labor Force Composition


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