IDEAS home Printed from https://ideas.repec.org/a/ibg/eajour/v47y2014i1-2p175-192.html
   My bibliography  Save this article

Determinants of Customers Behavior in Online Group Buying Markets of the Western Balkans Countries

Author

Listed:
  • Anida Zahirovic Suhonjic

    () (University of Tuzla, Tuzla, Bosnia and Herzegovina)

Abstract

The field of this research is a specific part of electronic commerce called group buying on the Internet or online group buying in terms of theoretical assumptions and key determinants of customers behavior in online group buying. The basic theoretical concepts of customers decision making in online group buying are analyzed: social exchange theory, equity theory and heuristic model. The basic characteristics of competitive environment are established and customer behavior in online group buying is analyzed in terms of website performance and heuristic factors of customer decision making within national markets of selected countries of the Western Balkans.

Suggested Citation

  • Anida Zahirovic Suhonjic, 2014. "Determinants of Customers Behavior in Online Group Buying Markets of the Western Balkans Countries," Economic Analysis, Institute of Economic Sciences, vol. 47(1-2), pages 175-192.
  • Handle: RePEc:ibg:eajour:v:47:y:2014:i:1-2:p:175-192
    as

    Download full text from publisher

    File URL: http://www.ien.bg.ac.rs/index.php/en/2014/1-2
    Download Restriction: no

    More about this item

    Keywords

    online group buying; customer behavior; heuristic model; Western Balkans;

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibg:eajour:v:47:y:2014:i:1-2:p:175-192. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zorica Bozic). General contact details of provider: http://edirc.repec.org/data/ienbgyu.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.