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Main Indicators Of Business Growth In Smes: Case Santiago De Cali €“ Colombia, Principales Indicadores De Crecimiento Empresarial En Las Pequeã‘As Y Medianas Empresas: Caso Santiago De Cali €“ Colombia

Author

Listed:
  • Adriana Aguilera Castro
  • Viviana Virgen Ortiz

Abstract

Este trabajo tiene como objetivo presentar los principales indicadores de crecimiento empresarial identificados en las pequeñas y medianas empresas (PYMES) de Santiago de Cali – Colombia. Para realizar la investigación que dio origen al artículo, se aplicó un instrumento tipo cuestionario a una muestra de 106 empresas, con un nivel de confianza del 95%, un margen de error del 10% y una proporción del 50%. Como resultado de la investigación se evidenció que los indicadores correspondientes a la perspectiva del ciclo de vida y especialmente a la estrategia de diversificación concéntrica, son usados con mayor frecuencia en las PYMES de Santiago de Cali – Colombia.

Suggested Citation

  • Adriana Aguilera Castro & Viviana Virgen Ortiz, 2014. "Main Indicators Of Business Growth In Smes: Case Santiago De Cali €“ Colombia, Principales Indicadores De Crecimiento Empresarial En Las Pequeã‘As Y Medianas Empresas: Caso Santiago De Cali €“ Colom," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 7(6), pages 27-43.
    • Handle: RePEc:ibf:riafin:v:7:y:2014:i:6:p:27-43
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    More about this item

    Keywords

    Business Growth Indicators; SMEs; Growth Perspectives;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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