Determining Factors Financial And No Financial Investment Decisions In Food Industry Yucatan State, Factores Financieros Y No Financieros Como Determinantes De Las Decisiones De Inversion En La Industria De Alimentos Del Estado De Yucatan

In recent decades, the methods to manage shareholder value have changed. This new economy not only considers the creation of wealth through physical or tangible assets such as plant, machinery, infrastructure, inventories, cash, etc., but also intangible resources owned by the company. The task of senior managers in companies is to make decisions based on financial factors and manage non-financial factors. Brand image, market share, level of satisfaction, customer loyalty, and quality of products and services, are new sources of value creation in a company. This research examines the financial and nonfinancial factors that food industry entrepreneurs of Yucatan State consider when making investment decisions.