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Strategic Analysis Of Small Construction Businesses In Puebla Mexico, Analisis Estrategico En Las Pequenas Empresas De La Construccion En Puebla Mexico

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  • Rafaela Martinez Mendez

Abstract

This paper presents a study of strategy implementation in the small construction company sector of Puebla. The goal is to understand the particularities of small companies and the possible threats, opportunities, markets in which products are targeted and the types of strategies used. A questionnaire was administered to a sample of 44 small businesses that participate in this study. The research answers the following questions: What are the characteristics of small construction companies located in the State of Puebla? What are the strategies implemented by small construction companies to survive in the market?

Suggested Citation

  • Rafaela Martinez Mendez, 2012. "Strategic Analysis Of Small Construction Businesses In Puebla Mexico, Analisis Estrategico En Las Pequenas Empresas De La Construccion En Puebla Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 5(4), pages 85-96.
    • Handle: RePEc:ibf:riafin:v:5:y:2012:i:4:p:85-96
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    More about this item

    Keywords

    Strategy; such strategies; small business;
    All these keywords.

    JEL classification:

    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure

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