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Integration Of The Value Chain Of The Service Providersâ´S Offer For The Meetings Tourism In The City Of Tijuana B.C., Mexico Integraciã“N De La Cadena De Valor De La Oferta De Proveedores De Servicios Para El Turismo De Reuniones Del Municipio De Tijuana, Baja California

Author

Listed:
  • Karen Gardenia Ramos Higuera
  • Onesimo Cuamea Velazquez

Abstract

The present study examines the integration of the links in the offer Service Providers in the Meeting Tourism value chain in the city of Tijuana, B.C., Mexico. Therefore it was defined meetings tourism, identified the links that integrate the tourism value chain, as well, the three variables to analyze integration between them. The research design was cross-sectorial and non-experimental study. The research method was quantitative, a census was conducted applying face-to-face surveys to the managers of 121 supplier companies for Meeting Tourism located in Tijuana, and it were applied from April to June 2013. The number of providers was determined by integrating databases from associations, business chambers, the Tourism and Conventions Committee and commercial telephone directories. Once the fieldwork data was analyzed, it was determined the strongest, weak or nonexistent links within the Tourism Meeting value chain.

Suggested Citation

  • Karen Gardenia Ramos Higuera & Onesimo Cuamea Velazquez, 2014. "Integration Of The Value Chain Of The Service Providersâ´S Offer For The Meetings Tourism In The City Of Tijuana B.C., Mexico Integraciã“N De La Cadena De Valor De La Oferta De Proveedores De Servicio," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 2(4), pages 81-90.
    • Handle: RePEc:ibf:rgnego:v:2:y:2014:i:4:p:81-90
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    References listed on IDEAS

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    1. Varisco, Cristina, 2004. "El cluster turístico de Miramar," Nülan. Deposited Documents 290, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
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      More about this item

      Keywords

      Meeting Tourism; Value Chain; Horizontal Integration; Vertical Integration; Agreements;
      All these keywords.

      JEL classification:

      • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
      • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis

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