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A Model Of Interorganizational Network For Touristic Companies From Ciudad Obregon, Sonora, Mexico Conformacion De Redes Interorganizacionales En Empresas Turisticas De Ciudad Obregon, Sonora, Mexico

Author

Listed:
  • Carlos Armando Jacobo Hernandez
  • Ana Gabriela Quintero Mendoza
  • Sergio Ochoa Jimenez
  • Beatriz Alicia Leyva Osuna

Abstract

Tourism is an important activity in the global economy and has the potential for development of cities, regions and countries. This article presents an analysis of touristic activity in Ciudad Obregon, Sonora, Mexico to answer the question, how can companies integrate an interorganizational network to generate cooperative processes to impulse touristic activity?. Considering the concept of interorganizational network, this research considers hotels, restaurants, travel agencies, universities and the Visitor and Conventions Office. Results obtained in interviews show that organizations lack communication among touristic companies and also lack of promotion about of touristic zones. Considering this argument we designed an interorganizational network model to support touristic companies

Suggested Citation

  • Carlos Armando Jacobo Hernandez & Ana Gabriela Quintero Mendoza & Sergio Ochoa Jimenez & Beatriz Alicia Leyva Osuna, 2014. "A Model Of Interorganizational Network For Touristic Companies From Ciudad Obregon, Sonora, Mexico Conformacion De Redes Interorganizacionales En Empresas Turisticas De Ciudad Obregon, Sonora, Mexico," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 2(2), pages 43-55.
    • Handle: RePEc:ibf:rgnego:v:2:y:2014:i:2:p:43-55
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    More about this item

    Keywords

    Interorganizational Networks; Touristic Companies;

    JEL classification:

    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation

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