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Organizational Strategies For Small & Medium Sized Enterprises

Author

Listed:
  • Beatriz Alicia Leyva Osuna
  • Hector Guadalupe Marquez Ortiz
  • Sergio Ochoa Jimenez
  • Carlos Armando Jacobo Hernandez

Abstract

This paper is a descriptive research to identify the types of strategies used by Small and Medium Enterprises (SMEs), to provide a main competitive factor. Data collection involved two instruments, taken from Vezina (2011). We use an interview guide and questionnaire to directors and/or managers. We used the strategies typology of Miles and Snow (1978). Evidence shows that managers of small and medium enterprises for the most part, adopted a strategy that adapts to the environment. We further find that exploring and analyzing strategies were the most representative for small businesses, defined by staying in a more dynamic environment. Midsize companies adopt further to the analyzing type, characterized by trying to minimize risks and maximize profits in a safer environment and always supported by a administrative management system

Suggested Citation

  • Beatriz Alicia Leyva Osuna & Hector Guadalupe Marquez Ortiz & Sergio Ochoa Jimenez & Carlos Armando Jacobo Hernandez, 2016. "Organizational Strategies For Small & Medium Sized Enterprises," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 10(2), pages 49-62.
  • Handle: RePEc:ibf:gjbres:v:10:y:2016:i:2:p:49-62
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    More about this item

    Keywords

    Small and Medium Sized Company; Strategy; Organization;
    All these keywords.

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • L60 - Industrial Organization - - Industry Studies: Manufacturing - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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