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Minimizing Corporate Social Irresponsibility To Maximize Social Welfare

Author

Listed:
  • Christina Kleinau
  • Christian Kretzmann
  • Henning Zülch

Abstract

This paper turns traditional ideas about the responsibility of corporations upside down by arguing that it is not conducive to aim to maximize corporate social responsibility (CSR). Instead, corporations should embrace their social responsibility by working to minimize corporate social irresponsibility (CSI). It is more straightforward to minimize tangible sources of business and/or reputational risk, such as environmental damage or child labor in the supply chain, than to maximize a construct for which a generally accepted definition is still pending. What’s more, this enables a corporation to use its core business competencies and expertise to maximize social welfare by protecting those societal resources which are relevant to its own value creation process. Thereby, the demand that corporations accept responsibility for a broad range of stakeholders is met but the importance of profits as the fundamental measure of a corporation’s capability to create value for society is not undermined. Failing to introduce this conception means maintaining the status-quo whereby the net societal benefit of corporations’ CSR activities is questionable and the opportunity costs are high as CSI issues and the detrimental effects thereof on corporations’ core business and societal stakeholders will remain unmanaged.

Suggested Citation

  • Christina Kleinau & Christian Kretzmann & Henning Zülch, 2016. "Minimizing Corporate Social Irresponsibility To Maximize Social Welfare," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 10(1), pages 71-91.
  • Handle: RePEc:ibf:gjbres:v:10:y:2016:i:1:p:71-91
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    More about this item

    Keywords

    Business Ethics; Corporate Mission; Corporate Social Irresponsibility; Corporate Social Responsibility; Incentives; Risk Management; Shareholder Value Principle; Sustainability;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • D60 - Microeconomics - - Welfare Economics - - - General
    • G38 - Financial Economics - - Corporate Finance and Governance - - - Government Policy and Regulation

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