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Transición Digital y COVID-19: Aproximación al Consumo Digital en Bolivia durante la Pandemia

Author

Listed:
  • Andrés Laguna-Tapia

    (Centro de Investigación en Comunicación y Humanidades (CICOMH), Centro de Estudios de la Realidad Económica y Social (CERES))

  • Laura Rivera-Tapia

    (Centro de Investigación en Comunicación y Humanidades (CICOMH), Centro de Estudios de la Realidad Económica y Social (CERES))

Abstract

Este artículo examina los nuevos patrones de consumo digital en Bolivia desarrollados debido a las medidas de confinamiento y distanciamiento social impuestas por la pandemia de COVID-19. El estudio, de naturaleza exploratoria y predominantemente cualitativo, utiliza fuentes documentales, encuestas a usuarios en La Paz, Cochabamba y Santa Cruz, y entrevistas a profundidad con expertos. Se analizan las dificultades y oportunidades surgidas para consumidores y comerciantes, resaltando cómo la pandemia ha acelerado cambios estructurales en el consumo y modelos de negocios, pero limitados por una baja cultura digital y grandes brechas de acceso tecnológico.

Suggested Citation

  • Andrés Laguna-Tapia & Laura Rivera-Tapia, 2022. "Transición Digital y COVID-19: Aproximación al Consumo Digital en Bolivia durante la Pandemia," Investigación & Desarrollo, Universidad Privada Boliviana, vol. 22(2), pages 81-104.
    • Handle: RePEc:iad:wpaper:0522
    DOI: 10.23881/idupbo.022.2-5e
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    JEL classification:

    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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