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Sensible Personalstrategie - Ältere Arbeitnehmer bei BMW in Leipzig

Author

Listed:
  • Bellmann, Lutz
  • Janßen, Michael

Abstract

Deutsche Unternehmen richten ihre Personalrekrutierung vielfach am Ziel einer möglichst jugendlichen Belegschaftsstruktur aus. Die Diskussion um den demographischen Wandel hat jedoch bei einigen Unternehmen zu einem Umdenken geführt, das sich bereits in der Personalpolitik niederschlägt, wie ein Telefoninterview mit dem Leiter Presse-, Öffentlichkeitsarbeit und Mitarbeiterkommunikation des BMW-Werkes Leipzig zeigt, das am 6.11.2006 geführt wurde. (IAB)

Suggested Citation

  • Bellmann, Lutz & Janßen, Michael, 2006. "Sensible Personalstrategie - Ältere Arbeitnehmer bei BMW in Leipzig," IAB-Forum, Institut für Arbeitsmarkt- und Berufsforschung (IAB), Nürnberg [Institute for Employment Research, Nuremberg, Germany], vol. 2006(2), pages 65-66.
    • Handle: RePEc:iab:iabfor:v:2006:i:2:p:065-066
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