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The structure of the strategic plan in tourism marketing

Author

Listed:
  • Melinda Candea
  • Elena Bogan
  • Daniela Varvaruc

Abstract

The structure of a strategy includes also a marketing component, by which the products become known, they are distributed and bought by possible clients. Marketing is a managerial process of identification, anticipation, and satisfying in a profitable way the consumers demands. By its component parts, which have to interrelate one to each other, the tourism marketing strategy has the role of establishing the competitive direction, of ensuring the rigorous planning of the products, of supporting their promotion, having a particular mission in reducing the resistance in front of the new economic and social changes.

Suggested Citation

  • Melinda Candea & Elena Bogan & Daniela Varvaruc, 2014. "The structure of the strategic plan in tourism marketing," International Journal of Academic Research in Environment and Geography, Human Resource Management Academic Research Society, International Journal of Academic Research in Environment and Geography, vol. 1(1), pages 30-36, June.
    • Handle: RePEc:hur:ijareg:v:1:y:2014:i:1:p:30-36
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