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What hit the Customer Mind the Most; Corporate Brands or Product Brands in Emerging Markets: A case study on Pakistan market?

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  • Muhammad Mehmood Aslam
  • Asad Ur Rehman

Abstract

The aim of this research paper is to investigate do brands really matter and particularly the brands like corporate brands and product brands. The study is conducted on Customers of Pakistan market. This study investigated which brand (corporate or product brand) matters more for the customers and on what differentiatiang grounds.

Suggested Citation

  • Muhammad Mehmood Aslam & Asad Ur Rehman, 2014. "What hit the Customer Mind the Most; Corporate Brands or Product Brands in Emerging Markets: A case study on Pakistan market?," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(6), pages 251-264, June.
    • Handle: RePEc:hur:ijarbs:v:4:y:2014:i:6:p:251-264
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