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The Impact of Customer Relationship Marketing by Aqaba Economic Zone "A Case Study of Five Stars Hotels"

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  • Omar A.A. Jawabreh

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Abstract

This paper is an attempt to find the variables factors that Influence the impact of customer relationship marketing by Aqaba Economic Zone "A case study of Five Stars Hotels. In this research, the Statistical Package for the Social Sciences (SPSS) was used for data entry, as well as for examining the data later. Data preparation was the initial step, which aimed to convert raw data into a more structured format that is more appropriate for analysis. The hotel use specialized Customer Relationship Management (CRM) software to manage customer, the hotel use specialized Customer Relationship Management (CRM) Software to improve its ability to manage customers, extent do staffs have to follow guidelines to work together as a team.

Suggested Citation

  • Omar A.A. Jawabreh, 2014. "The Impact of Customer Relationship Marketing by Aqaba Economic Zone "A Case Study of Five Stars Hotels"," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 4(1), pages 167-174, January.
  • Handle: RePEc:hur:ijaraf:v:4:y:2014:i:1:p:167-174
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    References listed on IDEAS

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    1. Clarkson, Peter M. & Simunic, Dan A., 1994. "The association between audit quality, retained ownership, and firm-specific risk in U.S. vs. Canadian IPO markets," Journal of Accounting and Economics, Elsevier, vol. 17(1-2), pages 207-228, January.
    2. Jerry Sun & Guoping Liu, 2011. "Client-specific litigation risk and audit quality differentiation," Managerial Auditing Journal, Emerald Group Publishing, vol. 26(4), pages 300-316, April.
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