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The Impact of Customer Relationship Marketing by Aqaba Economic Zone "A Case Study of Five Stars Hotels"

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  • Omar A.A. Jawabreh

Abstract

This paper is an attempt to find the variables factors that Influence the impact of customer relationship marketing by Aqaba Economic Zone "A case study of Five Stars Hotels. In this research, the Statistical Package for the Social Sciences (SPSS) was used for data entry, as well as for examining the data later. Data preparation was the initial step, which aimed to convert raw data into a more structured format that is more appropriate for analysis. The hotel use specialized Customer Relationship Management (CRM) software to manage customer, the hotel use specialized Customer Relationship Management (CRM) Software to improve its ability to manage customers, extent do staffs have to follow guidelines to work together as a team.

Suggested Citation

  • Omar A.A. Jawabreh, 2014. "The Impact of Customer Relationship Marketing by Aqaba Economic Zone "A Case Study of Five Stars Hotels"," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 4(1), pages 167-174, January.
    • Handle: RePEc:hur:ijaraf:v:4:y:2014:i:1:p:167-174
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    Citations

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    Cited by:

    1. Nassar Mousa Nassar & Ali Falah Al Zoubi, Dr., 2018. "The Impact of the Restaurants Services Quality on Customers Satisfaction in Aqaba Special Economic Zone Authority (ASEZA)," Journal of Social Sciences (COES&RJ-JSS), , vol. 7(2), pages 157-171, April.
    2. Mohammad Nayef Alsarayreh∗, 2019. "Tourist Sites and Management in Jordan: From the Perspective of the Workers in these Sites," International Journal of Humanities, Arts and Social Sciences, Dr. Mohammad Hamad Al-khresheh, vol. 5(4), pages 157-164.
    3. Raid Mohammad JumahAwad Al –Kderat, 2019. "Impendent of the study of vocational education in vocational secondary schools in the city of Aqaba from the point of view of students," Journal of Social Sciences (COES&RJ-JSS), , vol. 8(3), pages 418-433, July.

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