The Post Recession Consumer
The companies that intend to expand their activities in a foreign country have to allocate a big importance to the economic environment of the respective country. The main index that is used in order to characterize this type of environment is the Index of Economic Freedom, published by Heritage Foundation from the United States of America and having as components 10 freedoms specific to the economic environment. Also it is vital to have good information about the inflation in the targeted country for the company's future investment and also the general situation of the direct foreign investments. The historic dimension of the economic environment contains also dates referring to the economic crises periods. These types of negative events are offering unique experiences to the marketing specialist, being very hard to anticipate and to use standard methods in order to struggle against it. Still there are some tendencies regarding the behavior of the post recession consumer.
Volume (Year): 2 (2012)
Issue (Month): Special 1 (May)
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