Construction of Public Energy and Environmental Protection Media Cognition and Behavior Relationship Based on CGSS2013 Data

In recent years, the environmental conditions in China have continued to deteriorate, and the pressure of environmental pollution and ecological deterioration has also increased. To strengthen environmental protection work, we must not only pay attention to the natural causes of environmental pollution but also find the social causes of its occurrence. Only in this way can environmental protection and social construction promote each other and develop together. The relationship between the public’s environmental protection awareness (including environmental protection knowledge and environmental awareness) and environmental behavior is a research problem with important theoretical and practical significance. Based on the perspective of planned behavior theory, this paper derives the following research hypothesis: the more the public’s knowledge of environmental protection, the deeper their understanding of the importance of environmental issues, which will directly promote the public’s adoption of environmental behavior. The richer the environmental behavior, the more likely it will affect the environmental cognition that includes the two dimensions of subjective psychological will and the perception of environmental pollution, and then the environmental behavior. The state of the public’s environmental cognition will also directly affect the environmental behavior. This paper analyzes China’s CGSS2013 data, and the results show that there is a correlation between environmental protection awareness and environmental behavior. In addition, environmental protection awareness has a greater impact on private environmental behavior than on public environmental behavior.