IDEAS home Printed from https://ideas.repec.org/a/hin/jnlmpe/260823.html
   My bibliography  Save this article

On Advertising Games and Spillover in Service Systems

Author

Listed:
  • Lei Xu
  • Wang Zhigang
  • Jun Shan
  • Yanzhi Wang

Abstract

Motivated by the industry cases, we model the advertising competition between the dominant service provider and small service providers in one service market, where the dominant service provider has a major market share and the other small service providers share the remainder of market equally. Based on this setting, we discuss three advertising game models, that is, cooperative game, Boxed Pig game, and Prisoner’s game, derive the conditions for different advertising games, and characterize their equilibria. To be specific, it is found that the advertising spillover and the number of the small service providers directly determines the advertising game equilibria, while other market parameters, to some extent, can affect the results of the advertising game equilibria. According to our theoretical findings, some management insights and suggestions are given from both the academic and practical perspectives.

Suggested Citation

  • Lei Xu & Wang Zhigang & Jun Shan & Yanzhi Wang, 2013. "On Advertising Games and Spillover in Service Systems," Mathematical Problems in Engineering, Hindawi, vol. 2013, pages 1-8, December.
    • Handle: RePEc:hin:jnlmpe:260823
    DOI: 10.1155/2013/260823
    as

    Download full text from publisher

    File URL: http://downloads.hindawi.com/journals/MPE/2013/260823.pdf
    Download Restriction: no
    File URL: http://downloads.hindawi.com/journals/MPE/2013/260823.xml
    Download Restriction: no
    File URL: https://libkey.io/10.1155/2013/260823?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hin:jnlmpe:260823. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mohamed Abdelhakeem (email available below). General contact details of provider: https://www.hindawi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.