IDEAS home Printed from https://ideas.repec.org/a/hin/jnljam/940623.html
   My bibliography  Save this article

Modeling and Analysis of New Products Diffusion on Heterogeneous Networks

Author

Listed:
  • Shuping Li
  • Zhen Jin

Abstract

We present a heterogeneous networks model with the awareness stage and the decision-making stage to explain the process of new products diffusion. If mass media is neglected in the decision-making stage, there is a threshold whether the innovation diffusion is successful or not, or else it is proved that the network model has at least one positive equilibrium. For networks with the power-law degree distribution, numerical simulations confirm analytical results, and also at the same time, by numerical analysis of the influence of the network structure and persuasive advertisements on the density of adopters, we give two different products propagation strategies for two classes of nodes in scale-free networks.

Suggested Citation

  • Shuping Li & Zhen Jin, 2014. "Modeling and Analysis of New Products Diffusion on Heterogeneous Networks," Journal of Applied Mathematics, Hindawi, vol. 2014, pages 1-12, May.
  • Handle: RePEc:hin:jnljam:940623
    DOI: 10.1155/2014/940623
    as

    Download full text from publisher

    File URL: http://downloads.hindawi.com/journals/JAM/2014/940623.pdf
    Download Restriction: no

    File URL: http://downloads.hindawi.com/journals/JAM/2014/940623.xml
    Download Restriction: no

    File URL: https://libkey.io/10.1155/2014/940623?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Giovanni Modanese, 2023. "The Network Bass Model with Behavioral Compartments," Stats, MDPI, vol. 6(2), pages 1-13, March.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hin:jnljam:940623. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mohamed Abdelhakeem (email available below). General contact details of provider: https://www.hindawi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.