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Consumer Choice of Retail Formats in Russian Grocery Sector

Author

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  • Yuliya Domoratskaya

    (National Research University Higher School of Economics)

Abstract

Analyzing the Russian Longitudinal Monitoring Survey data of 2006–2009 years, the author reveals three groups of consumers which differ in their shopping practices: those who buy food (1) only in traditional stores, (2) only in modern stores, (3) in modern and traditional stores. The article reveals social and economic factors providing an impact on consumers’ choice of retail formats.

Suggested Citation

  • Yuliya Domoratskaya, 2012. "Consumer Choice of Retail Formats in Russian Grocery Sector," Journal of Economic Sociology, National Research University Higher School of Economics, vol. 13(1), pages 46-66.
    • Handle: RePEc:hig:ecosoc:v:13:y:2012:i:1:p:46-66
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    JEL classification:

    • Z1 - Other Special Topics - - Cultural Economics

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