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A Study of Cross-Border Shopping: Why Inhabitants of St Petersburg Prefer to Do Shopping in Finland?

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  • Olga Gurova

    (University of Helsinki; Institute for the Comparative Studies of Modernity, Kazan Federal University)

Abstract

The paper discusses cross-border shopping considering it as a practice of shopping outside one’s country of residence. The article is focused on the shopping practices of St Petersburg residents visiting the capital of Finland. The popularity of cross-border shopping has been increasing over in Russia as it became a part of the middle-class lifestyle. Drawing on the data from qualitative interviews, author discusses a set of reasons stimulating and restraining cross-border shopping.

Suggested Citation

  • Olga Gurova, 2012. "A Study of Cross-Border Shopping: Why Inhabitants of St Petersburg Prefer to Do Shopping in Finland?," Journal of Economic Sociology, National Research University Higher School of Economics, vol. 13(1), pages 18-37.
    • Handle: RePEc:hig:ecosoc:v:13:y:2012:i:1:p:18-37
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    JEL classification:

    • Z1 - Other Special Topics - - Cultural Economics

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