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Flybonusprogrammer som et konkurrencebegrænsende element mellem luftfartsselskaberne i Europa

Author

Listed:
  • Larsen, Jesper Fredborg

    (Økonomisk Institut, Syddansk Universitet)

  • Storm, Susanne

    (Institut for Regnskab, Finansiering og Erhvervsjura, Syddansk Universitet)

Abstract

Frequent Flyer Programmes (FFPs) are used by all the major airlines in the world as a marketing strategy to keep their customers loyal, chiefly the high yield business travellers. The question asked in this article is: Are FFPs barriers to entry to the EC air transport market for airlines without such a programme? On the basis of three economic models - by R.D. Cairns and J.W. Galbraith, A. Banerjee and L.H. Summers and by P Klemperer - and the attitude of the European Commission, the question is answered in the affirmative. The FFP membership or when the cost per programme-member is low. Some remedies to the entry problem are proposed in the article.

Suggested Citation

  • Larsen, Jesper Fredborg & Storm, Susanne, 2002. "Flybonusprogrammer som et konkurrencebegrænsende element mellem luftfartsselskaberne i Europa," Nationaløkonomisk tidsskrift, Nationaløkonomisk Forening, vol. 2002(1), pages 167-184.
  • Handle: RePEc:hhs:jdaecn:0229
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    Keywords

    luftfart; flyselvskaber; konkurrence;
    All these keywords.

    JEL classification:

    • A10 - General Economics and Teaching - - General Economics - - - General

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