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The Impact of Intellectual Capital on Brand Value: A Study on Borsa Istanbul Manufacturing Index

Author

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  • Bekir Gerekan

    (Ağrı İbrahim Çeçen University, Department of Business)

  • Abdussamed Kılınç

    (Ağrı İbrahim Çeçen University, Department of Business)

  • Emre Bulut

    (Ağrı İbrahim Çeçen University, Department of Business)

Abstract

This study analyzes the impact of intellectual capital on brand value. We separately measure the effects of the dimensions of intellectual capital (human, structural, and relational capital) on brand value. The data consists of 448 observations covering the 2013-2021 periods of 56 firms listed in the BIST Manufacturing Index. We calculate the intellectual capital using the Value-Added Intellectual Coefficient (VAIC) method and brand value through the Hirose method, respectively. The study utilizes the balanced panel regression analysis via the Generalized Method of Moments (GMM) method. Our findings show that intellectual capital components statistically and partially affect brand value.

Suggested Citation

  • Bekir Gerekan & Abdussamed Kılınç & Emre Bulut, 2026. "The Impact of Intellectual Capital on Brand Value: A Study on Borsa Istanbul Manufacturing Index," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 77(3), pages 168-182.
    • Handle: RePEc:hde:epregl:v:77:y:2026:i:3:p:168-182
    DOI: 10.32910/ep.77.3.2
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    Keywords

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    JEL classification:

    • O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital
    • E22 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Investment; Capital; Intangible Capital; Capacity
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • C10 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - General

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