IDEAS home Printed from https://ideas.repec.org/a/gig/chaktu/v37y2008i2p83-110.html
   My bibliography  Save this article

China Is Big News! ? International Media Relations by Multinational Enterprises in China

Author

Listed:
  • Sebastian Huber

Abstract

In the build-up to the Beijing 2008 Olympics, the role of international media reporting from China is becoming widely apparent. Increasing media reports from China since its admission to the WTO in 2001 are both a threat and an opportunity for multinational enterprises (MNEs) on location. Their China activities are frequently in the spotlight of the international media. This paper aims at understanding the significance, dimensions and basic concepts of media relations with the international media in China from the perspective of multinational enterprises based in the People’s Republic. It investigates whether and why China’s relations with the international media differ from those of other countries, taking into account the media relations research and local market particularities while exploring best practices amongst ten MNEs in case studies. Many media relations concepts applied elsewhere could also be validated for the Chinese market. The need for a strategy in international media relations for China has emerged as one of the key findings.

Suggested Citation

  • Sebastian Huber, 2008. "China Is Big News! ? International Media Relations by Multinational Enterprises in China," Journal of Current Chinese Affairs - China aktuell, Institute of Asian Studies, GIGA German Institute of Global and Area Studies, Hamburg, vol. 37(2), pages 83-110.
    • Handle: RePEc:gig:chaktu:v:37:y:2008:i:2:p:83-110
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gig:chaktu:v:37:y:2008:i:2:p:83-110. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Karsten Giese or Heike Holbig (email available below). General contact details of provider: https://edirc.repec.org/data/dueiide.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.