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Las herramientas de gestión para el proceso de internacionalización

Listed author(s):
  • Camarasa Gómez, Raúl
Registered author(s):

    El objetivo de este trabajo es analizar la influencia que tienen las herramientas de gestión a la hora de afrontar un proceso de internacionalización en la empresa. A lo largo del trabajo investigaremos la relación positiva o negativa que tienen dichas herramientas sobre aquellas organizaciones que hacen uso de ellas para el control de sus estrategias de internacionalización frente a las empresas que no precisan de estas técnicas de control. Investigaremos también que nivel de profundidad en la información reportada por estas herramientas es el óptimo para aquellas organizaciones que emplean las técnicas citadas. Los resultados de esta investigación en una primera parte nos darán respuestas sobre si la utilización de herramientas de control de una estrategia de internacionalización garantiza mejores resultados a las empresas que las emplean en sus procesos de apertura a nuevos mercados frente a las que no. Y en una segunda parte del estudio conoceremos en que medida la mayor o menor cantidad de información que estos indicadores de control ofrecen a las empresas son fuentes de dispersión o de mejora de resultados empresariales. The main objective of this article is to analyse the influence that Management Tools have on internationalization processes. We will investigate the relations, both positive and negative, that these tools have on organisations using them to control internationalisation strategies, against those companies that do not need them to control this process. Also it will be investigated the optimal level of information reports for the organisations using the mentioned tools. The results of this investigation, in a first part will give us answers about if using management tools to control internationalisation strategies imply better results to companies penetrating new markets. In a second part, this study will allow us to know if the information reports that these control metrics offer are sources of dispersion or help improve the company results.

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    Article provided by Asociación Española de Contabilidad y Administración de Empresas (AECA). Spanish Accounting and Business Administration Association. in its journal Gestión Joven.

    Volume (Year): (2009)
    Issue (Month): 3 (June)
    Pages:

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    Handle: RePEc:ges:articl:2008-10:48-54
    Contact details of provider: Web page: http://www.aeca.es/

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