Preparing Tomorrow’s ESG Managers: An Empirical Study of Green Career Readiness Among Students of Economics and Business in Southeast Europe (SEE)

Using survey data from five countries in the Southeast Europe (SEE) region, we examine the factors that contribute to the green career intention. As expected, the prior pro-environmental orientation, as measured by the New Ecological Paradigm scale, is associated with green career intention. In addition, there is also a significant association between prior volunteering and the observed career plans. Other factors, including gender, age, study level, social background, and work-related experiences, did not prove to be empirically significant predictors in this context. There is an interesting, but insignificant, tendency among SEE business students at higher study levels to choose green careers; however, seemingly important career determinants, such as work experience, managerial experience, and entrepreneurial experience, do not appear to matter at all. The examined model explains only a small portion of the variation in career intentions, indicating that a wealth of factors remain to be accounted for in future research. We conclude the study with a discussion of implications for business education in the SEE region and offer recommendations for fostering ESG talent in emerging economies.