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Gastronomic Tourism and Digital Place Marketing: Google Trends Evidence from Galicia (Spain)

Author

Listed:
  • Breixo Martins-Rodal

    (Faculty of Education and Social Work, Edificio de Facultades, University of Vigo 1, As Lagoas s/n, 32004 Ourense, Spain)

  • Carlos Alberto Patiño Romarís

    (Department of History, Art and Geography, Edificio de Facultades, University of Vigo 2, As Lagoas s/n, 32004 Ourense, Spain)

Abstract

Gastronomic tourism is a strategic tool for territorial development, as it promotes cultural heritage, supports local economies and encourages environmentally responsible consumption. This study attempts to analyse the evolution of key gastronomic products through digital marketing tools, reflecting on the need to know this real data in order to carry out sustainable territorial and tourism planning. To do so, it uses a methodology based on the analysis of data obtained through Google Trends, taking as a reference a set of terms related to seafood, traditional meats and wines with designation of origin. The study examines the seasonal patterns and geographical distribution of interest in these terms, evaluating their impact both inside and outside Galicia as a replicable methodological case. The results show significant differences between categories. In addition, there is a generalised decrease in the search for gastronomic terms, which may indicate a reduction in the relative weight of this element as a factor in the creation of the image of the territories. In conclusion, the article demonstrates the capacity of this methodology to propose more sustainable tourism, territorial and economic planning strategies based on the transformation of qualitative imaginaries into quantitative data and trends.

Suggested Citation

  • Breixo Martins-Rodal & Carlos Alberto Patiño Romarís, 2025. "Gastronomic Tourism and Digital Place Marketing: Google Trends Evidence from Galicia (Spain)," World, MDPI, vol. 6(4), pages 1-19, October.
    • Handle: RePEc:gam:jworld:v:6:y:2025:i:4:p:135-:d:1762691
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    References listed on IDEAS

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    1. Chiara Rinaldi, 2017. "Food and Gastronomy for Sustainable Place Development: A Multidisciplinary Analysis of Different Theoretical Approaches," Sustainability, MDPI, vol. 9(10), pages 1-25, September.
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    4. Hyunyoung Choi & Hal Varian, 2012. "Predicting the Present with Google Trends," The Economic Record, The Economic Society of Australia, vol. 88(s1), pages 2-9, June.
    5. Jun, Seung-Pyo & Yoo, Hyoung Sun & Choi, San, 2018. "Ten years of research change using Google Trends: From the perspective of big data utilizations and applications," Technological Forecasting and Social Change, Elsevier, vol. 130(C), pages 69-87.
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