Digital Transformation and Sustainable Visitor Engagement in Zoological Parks: A Systematic Review and Conceptual Framework

Zoological parks increasingly operate as sustainability-oriented institutions that integrate biodiversity conservation, environmental education, animal welfare, and community engagement. In parallel with these evolving roles, digital and interactive technologies have emerged as key instruments for supporting sustainable visitor engagement and conservation communication. This study provides a systematic review and conceptual mapping of the literature by combining a PRISMA-based systematic literature review with bibliometric co-word analysis. The bibliometric results reveal four thematic clusters: (1) mobile and visitor-oriented digital technologies, (2) immersive augmented reality (AR) or virtual reality (VR) based solutions, (3) animal–computer interaction and welfare-focused technologies, and (4) traditional conservation and education research. While digital technologies demonstrate measurable short-term effects on engagement, empathy, and knowledge retention, their long-term sustainability impact and systemic integration remain limited. To address this gap, the study introduces three theoretical contributions: the concept of the zoo-based digital learning ecology, the identification of the digital fragmentation problem, and the Integrated Digital Zoo Ecosystem (IDZE) model. The proposed framework conceptualizes digital visitor experience, animal welfare technologies, and conservation communication as interdependent subsystems within a unified sustainability-oriented ecosystem. This study provides a conceptual foundation for future sustainability-driven digital innovation in zoological parks.