The Impact of Digitalization on Farmers’ Recycling Behavior of Pesticide Packaging Waste: Evidence from Rural China

The recycling of pesticide packaging waste is crucial for the sustainable development of agriculture and the advancement of ecological civilization. However, the current recycling management still faces challenges. This study adopts a dynamic analytical framework of “ex-ante behavioral cognition and post-event outcome perception” to investigate the impact of digitalization on farmers’ recycling behavior of pesticide packaging waste. The analysis draws on data from the 2020 China Rural Revitalization Survey and examines two dimensions of digitalization: digital technology access and digital technology usage. The findings indicate that integrating digital technologies into farming practices significantly increases the likelihood of farmers participating in pesticide packaging waste recycling programs. These results remain robust after conducting robustness checks and addressing potential endogeneity issues. A heterogeneity analysis reveals that the promotional effect of digitalization varies significantly across different categories of rural elite status, cooperative membership, education level, pesticide spraying methods, and income structure. Mechanism testing further indicates that hazard cognition regarding pesticide packaging serves as a mediating factor in the impact of both digital technology access and usage on farmers’ recycling behavior. In contrast, farmers’ satisfaction with their living environment mediates only the effect of digital technology usage on recycling behavior. Overall, these findings provide both theoretical and empirical support for the hypothesis that digitalization can facilitate the recycling of pesticide packaging waste and enhance the ecological effectiveness of agricultural policy governance.