Social Innovations and Sustainable Development of Enterprises in Poland—The Social and Environmental Perspective of Generation Z

Background : The purpose of this article is to identify the expectations of Generation Z representatives regarding organizational changes and directions of innovation supporting sustainable development of enterprises, considering social and environmental aspects of working conditions. Methods : The study was conducted in the form of an online survey from 2024–2025. The research sample included 310 people selected using a purposive sampling method, with inclusion criteria covering membership of Generation Z (people born after 1995). In the research questionnaire, “organizational innovations” were operationalized through flexible work arrangements, process digitalization, new models of team collaboration, the development of digital competencies, and solutions supporting work–life balance. “Sustainable development” was conceptualized across three dimensions: social (well-being, inclusivity, CSR), organizational (development opportunities, employment stability), and environmental (ecological responsibility). The Mann–Whitney U test and the Kruskal–Wallis test were used to analyze intergroup differences. Results : Descriptive results (mean scores) indicate that respondents rated flexible work arrangements, opportunities for professional development, and effective team collaboration as the most crucial factors supporting sustainable organizational development. The Mann–Whitney U test showed that women rated the importance of well-being ( p = 0.003), work–life balance ( p = 0.001), diversity and inclusivity ( p = 0.012), and corporate social responsibility ( p = 0.008) significantly higher than men. Educational and professional status differentiated the assessment of employment stability (Kruskal–Wallis test, p = 0.021). Although social and environmental aspects are recognized, for the younger generation, the most crucial factors remain direct working conditions and development opportunities that foster innovation. Conclusions : The results of the study may be useful for employers (entrepreneurs and HR managers) in shaping modern HR strategies. This applies to the design of attractive working conditions in the realities of the digital economy. The research fills a gap in understanding the values that young people appreciate in terms of ensuring high-quality working conditions.