Drivers’ Perceptions of Vertical Traffic Signs and Their Implications for Road Safety: Evidence from a Field Survey

Accurate perception and interpretation of the road environment are essential for safe driving. Vertical traffic signs play a key role in communicating warnings, regulations, and guidance to road users, thereby supporting safe and efficient traffic flow. However, their effectiveness depends not only on proper design and placement but also on how accurately and promptly they are perceived by drivers, which may be influenced by factors such as attention, cognitive workload, physical and mental condition, and fatigue. This study evaluates the contribution of selected vertical traffic signs to driving safety along a designated roadway section in Şanlıurfa, Türkiye. Face-to-face surveys were conducted with 480 active road users. Drivers’ knowledge, compliance behavior, safe route preferences, perceived visibility, and the effects of missing or inadequate signage were analyzed. The results indicate that driving exposure, education level, and experience significantly influence knowledge and perception of traffic signs, while compliance shows limited variation. These findings suggest that knowledge alone does not necessarily translate into behavioral compliance and underscore the importance of considering both driver-related factors and infrastructure characteristics in traffic safety strategies. The study provides practical insights for improving the visibility, placement, and overall effectiveness of vertical traffic signs in rapidly developing urban environments.