Author
Listed:
- Qingshui Lu
(Business College and Green Development Institution, University of Jinan, Jinan 250022, China)
- Guangyue Diao
(Business College and Green Development Institution, University of Jinan, Jinan 250022, China)
- Yanwei Zhang
(Business College and Green Development Institution, University of Jinan, Jinan 250022, China)
Abstract
China is one of the world’s leading producers of celery. In recent years, the market price of celery has often experienced rollercoaster-like fluctuations. Such volatility has become a significant factor affecting the income of vegetable farmers, market stability, and household consumption. The key to addressing this issue lies in understanding the threshold of the celery planting area at which supply and demand are balanced. However, relevant research has been rarely conducted on this topic to date. Shandong Province is a major vegetable-producing region in China, and its celery output and pricing have a crucial impact on the national market. Therefore, this study takes Yucheng City, Shandong Province, as a case study. By leveraging the land vacancy characteristics before the celery planting period, the NDVI data was calculated, and the object-based supervised classification was used to extract the celery planting area from remote sensing imagery. Based on a comprehensive statistical analysis of collected annual celery wholesale prices and break-even prices over the past decade, it was found that when the autumn celery planting area in the study region exceeds 12,000 hectares, oversupply occurs, leading to losses for celery farmers. Moreover, this situation recurs approximately every four years. To prevent celery oversupply, the government should estimate the prospective celery planting area using remote sensing imagery during the one-month land vacancy period before celery transplantation. Once the estimated data reach or exceed the supply–demand balance threshold, proactive guidance should be provided to encourage celery farmers to switch to other vegetables, thereby reducing potential losses for farmers. This study provides an effective method for the government to intervene in the cultivation of crops with highly volatile prices. This study could also maintain the vegetable production at a constant level and make the celery plantation sustainable in the future. This study provides an effective method for the government to intervene in the cultivation of crops with highly volatile prices and could enable farmers to achieve sustained profitability. The sustainable profit could maintain the vegetable production at a constant level and make the celery plantation sustainable in the future.
Suggested Citation
Download full text from publisher
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:18:y:2026:i:6:p:3103-:d:1900495. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .
Please note that corrections may take a couple of weeks to filter through
the various RePEc services.