Determinants of Policy Support Satisfaction for New-Type Agricultural Business Entities: Evidence from Rural Shandong Province, China

In the past five years, China has continuously strengthened its policy support for the development of new-type agricultural business entities. However, the implementation of these policies has faced various complexities, and the specific effectiveness of such support remains unclear. Additionally, many aspects of rural support policies need improvement. This study, based on survey data from 1349 rural households in Shandong Province, a major agricultural region in China, employs Pareto analysis and a multinomial ordered Probit model to examine the effectiveness and influencing factors of policies supporting new-type agricultural business entities. The results show the following: (1) the overall satisfaction of farmers with the support policies falls between “neutral” and “relatively satisfied,” with a mean score of 3.69; (2) factors such as the ease of obtaining financial support, the amount of government subsidies, policy awareness, evaluations of tax policies, and land use regulations have a positive influence on satisfaction with the support policies. Based on these findings, we recommend innovating fiscal and tax subsidy mechanisms and strengthening the dissemination and publicity of agricultural support policies to ensure their effective and orderly implementation. Additionally, it is essential to improve land use regulation policies and rural property rights trading mechanisms to promote the rational allocation of resources, enhance policy-oriented agricultural insurance to fully harness its income-enhancing effects for agricultural producers, thereby ensuring the long-term stability and sustainable development of the policy support system for new-type agricultural business entities.